If you want to create a great resume and ace your interview, you will need to know the prospective employer. Learning details about the organization allows you to identify its needs and market yourself accordingly. Knowledge gained from employer research also enables you to conduct a more focused, effective job search and confirm that the work environment will be a good fit.
Researching a company gives you valuable information to consider when writing your tailored resume and cover letter. Once you know about the company, you can shape your resume and cover letter to highlight abilities and knowledge that will benefit the company. During the interview, the knowledge gained from your research will enable you to carry on a productive conversation and include specific examples of how your qualifications will fit their needs.
It is best to use a variety of resources to obtain a broader range of information. Most organizations have websites with mission, history, services, etc. Using search engines and social media sites will give you current information. If you find negative information, be sure to check it against other credible sources before making assumptions. Talk with those who know the organization. Be positive in your comments and neutral in your response to any negative comments. You are gathering information, not sharing your opinions.
If you learn of a hiring organization that sounds questionable to you for whatever reason, it is worth your time to contact the Better Business Bureau to confirm the employer’s identity. Avoid jobs that require you to pay money up front, and never provide your Social Security Number, driver’s license number, or date of birth until you have confirmed the legitimacy of the employer and the job offer.